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#SURFACING FEATURED SNIPPETS FROM THE HOW TO#
Fortunately, as a type of organic content, the Featured Snippet box is accessible to everyone who understands how to upgrade their content accordingly. Google’s automated frameworks decide if a page would make a good featured snippet to respond to a particular search request. Being on top snippets tend to have a good click-to-impression (CTI) ratio than the rest of organic results, moreover, they offer you massive brand exposure.įeatured Snippets originate from web search listings. Brand exposure – Being at the top positions of SERPs offers more visibility than any other place.Also, around 40% of voice search results fetch answers from featured snippets. In fact, 80% of Google Home answers are fetched from snippets. Close link with voice search – Quite often, websites that earn the Featured Snippet are also the answer to related voice searches.
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The following are some of the reasons why Featured Snippets are important: Google shows what it considers high-quality content in this space as it focuses on fulfilling user intent. If any sponsored ads target your search term, they will display above the snippet, which ranks as the top organic result. The content appearing inside a Featured Snippet is automatically fetched from web pages in Google’s index. Featured Snippets are brief text snippets that appear at the top of Google’s search results to provide quick answers to the searchers.